EXPERIENCE

Twenty years of decisions under pressure.

Not a job list. The chapters that taught me what to look at first — across entrepreneurship, lending, international turnarounds, payments, iGaming, and now emerging technology.

Founder & Emerging Technology
2025 — present
Founder & CEO — Berick Finance
MARBELLA, SPAIN · JAN 2025 — PRESENT

Founded a private-market technology platform giving qualified international investors access to curated real-world assets, starting with prime luxury real estate in Marbella. Defined the vision, investment thesis, product strategy, and operating model; led platform architecture across KYC-first onboarding, deal-room experience, digital ownership infrastructure, and investor reporting; and built the commercial model across origination, transaction, management, and exit economics — coordinating legal, regulatory, and compliance analysis across Spain and Europe.

Payments & iGaming
2023 — 2025
Global Head of Product, Payments — The Workshop
MARBELLA, SPAIN · JAN 2023 — JAN 2025

Owned global product direction for the payment experience in a gaming-technology environment — cards, P2P platforms, cryptocurrency flows, acceptance, conversion, and fraud prevention. Led a cross-functional team of 50+ across product, engineering, and operations, translating business strategy into roadmap, delivery priorities, and measurable KPIs, and integrating fraud controls into product design while balancing acceptance, experience, and risk.

Financial Services & Lending
2020 — 2023
Lending Director & Board Member — Cash Converters Spain
MARBELLA, SPAIN · FEB 2020 — JAN 2023

Owned lending strategy, product direction, and P&L across product, risk, collections, marketing, IT, and legal. Transformed a small financial unit into a scalable digital and offline lending operation, delivering approximately €3M in net profit at 120% of budget. Led 90+ professionals, established KPI-driven performance management, and redesigned the pay-in/pay-out ecosystem — cutting cash-in-hand time from 25 minutes to 8.

International Growth & Turnarounds
2017 — 2020
Country Manager — ID Finance
BARCELONA, SPAIN · APR 2019 — JAN 2020

Owned country performance and cross-functional execution, increasing annual sales from approximately €53M to €103M through operational efficiency and marketing optimization. Led a distributed workforce of 220+ across Mexico, Belarus, Russia, and Spain, and migrated collections and operations to Mexico — reducing costs by roughly 70% while maintaining performance standards.

Country Manager — Creamfinance
BARCELONA, SPAIN · APR 2017 — MAR 2019

Launched a new country operation from regulatory approvals through infrastructure, product readiness, hiring, and commercial execution. Scaled the team from 6 to 40 and led the business to profitability within two years, establishing the growth strategy, lending processes, and risk-management frameworks.

Digital Banking & Product
2016 — 2017
Product Management Director — Innofis
BARCELONA, SPAIN · MAY 2016 — APR 2017

Defined and executed product roadmaps for digital-banking solutions — mobile and web banking, personal financial management, and big-data analytics. Expanded reach by securing a major commercial-banking partnership in LATAM, and bridged commercial, product, and technology stakeholders to translate banking needs into scalable delivery.

The full record, on one page.

Roles, scale, and outcomes across three continents — as a PDF.

Download CV (PDF)